========================================== Business Marketing Bulletin ========================================== August 28, 2007, Issue #65 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2007 All Rights Reserved Worldwide ========================================== Top Sponsor Ads ========================================== You are losing approx. 64% of sales right NOW! Click below for a FREE report. You've got nothing to lose but more sales! http://www.GetResponse.com/index/Seymour *************************** Enjoy articles, recipes, and tidbits to inspire all homemakers by joining The Homemaking Cottage ezine. http://www.homemakingcottage.com/newsletter.htm ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== In This Issue ========================================== 1. What's New? 2. Feedback 3. Freebies & Biz Helpers 4. Article: Creative Uses for Private Label Content 5. eCommerce Tips & Info 6. This 'n That - Little Bit of Everything! 7. Subscription Management & Contact Info ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, Another week is gone by already! I hope everyone has had a wonderful summer and is ready to get back to business! ;-) I have already noticed an increase in sales for this month and next month should increase even more. Give your business a boost by advertising and participating on social netwrok sites. Read the news article below for more info. I will be implementing Adsense ads on our site this week and wanted to know if anyone has any experience with them. I would love to hear about it, good or bad. So far, I have only heard good things about the program. If you are not familiar with the program you can read more here: http://www.memwg.com/ In the News Social networking sites enjoy internet advertising boost http://www.directtraffic.org/OnlineNews/Social_networking_sites_enjoy_internet_advertising_boost_18242204.html New Ebooks this Week: Resell Ebooks Just $1.00 Each! Text to Speech (job & career) Road Rage (cars & driving) 5 Easy Ways to Boost Your SiteTraffic, Free (int marketing) The Definitive Guide to Hybrid Cars (cars & driving) Baby Showers Revealed (ent. & leisure) Dealing with Difficult Teens (home & family) 151 Beauty Secrets (beauty & fashion) Email Format Pro (software & scripts) 430 Food & Drink PLR Articles (PLR Articles) Chef..1..2..3 - How to Become a Chef (jobs & career) Preparing Your Child for College (education & homeschool) Picture Perfect ( software & scripts) The Christmas Dinner (holiday/seasonal) 25 PLR Web Design Articles (PLR articles) 36 Ways to Promote Favorite Aff. Program (int. marketing) The Prince and the Pauper (classics) 35 Potent Foods to Lose Weight (health & fitness) Starbucks Coffee Recipes (ecookbooks) Definitive Guide to VOIP (computers & int) Walking for Life (health & fitness) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** Valid from Tuesday August 28 through Friday August 31. Package Plus Special! Buy a package PLUS get the lesser value package free! Buy the $99.95 package and get the $49.95 pkg free. This means you get 215 ebooks for just $99.95 plus you get the ebook store script. Or purchase the $49.95 pkg and get our $19.95 pkg free. Get 100 ebooks for just $49.95! Take advantage of these deals now to open your new ebook store or add new inventory to your existing store! As always you get free installation if you use our host at: http://www.icdsoft.com/?aff=terriseymour Read more about our value packages at: http://www.seymourproducts.com/ebooks-resell/categories.php?CategoryID=26 NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer Congratulations to Donna Sweat for being last week’s winner. Last week’s Q: Who was the last of the Apache warrior chiefs? Last Week’s A: Geronimo Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $2.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 610 subscribers. ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! It is always a refreshing pleasure to read your newsletter. There is such diverse and informative information throughout. After I have read it, I am anxious to view the next issue! * Tiffani http://tantalizingtastings.com/ Please add me to your mailing list.....I love your website. * Marilyn ========================================== Freebies & Biz Helpers ========================================== Excellent site to submit your articles or find articles for site/ezine. http://www.ideamarketers.com/ ****** Submit your ezine free or pay for premium placement. http://www.ezine-dir.com/ ****** Free Download: BBClone A counter capable of in depth analysis of your website, with instant statistics. http://bbclone.de/ ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ****** Free Affiliate Programs http://www.seymourproducts.com/affiliates/index.shtml ========================================== Feature Ad ========================================== Are YOUR Ads Making Money? Competition's High but My Prices are Down-To-Earth! Quality, Affordable & Friendly Ad-Writing Services! http://www.freewebs.com/suz1of6/ ========================================== Feature Article ========================================== Creative Uses for Private Label Content by Wendy Betterini If you have an internet business you know the importance of providing quality content to your visitors. Whether you focus on daily blog posts, autoresponder e-courses, a weekly newsletter, or e-books and reports for sale, you need to consistently offer new material for your visitors or they have no incentive to return. The problem is that very few of us have time to churn out endless e-books, articles, and email courses. Even if we have the time, coming up with creative ideas and putting them together in an attractive, readable format can be challenging and require a great deal of patience. One solution gaining in popularity is the use of private label content. No matter the topic of your website, blog or business, there is likely a provider or two that can offer affordable content that matches your needs. But what do you do with private label content? Do you use it as is, or will the search engines cast your website into the pits of obscurity for having "duplicate content"? Will your visitors enjoy the content any less if it's not 100% original? The greatest thing about private label content is that it can be altered and customized to be truly unique for your business needs while still providing great value for your visitors. Here are just a few creative ideas for using private label content for your (and your visitors') benefit: 1) Chop it up. You DON'T have to use PLR content exactly in the form you received it! You can easily take portions from various reports, e-courses and e-books to make a completely new creation. Think about topics that are complementary to each other, and see if you can combine two or more topics to make a combination product. For example, a report about goal-setting can be nicely expanded with a few articles on visualization or self-confidence. 2) Create an ongoing email series using PLR content. Call it "self help daily tips" or "creative gardening ideas" (or whatever your chosen topic is) and establish a daily relationship with your visitors. You can use your daily mailings to provide a few new tips or ideas, offer reading suggestions by including affiliate links to e-books or print books, or even promote someone else's e-book for a commission! 3) Feed your blog. If you have a blog, you know the challenge of coming up with interesting posts for your visitors to read each day. Use some of that private label content to stir your creativity! Take sections of PLR content and add your own comments, or rewrite sections of the PLR content in your own words so you end up with completely unique material. 4) Create a free report to give to your clients, visitors and subscribers. Take a PLR report (or use 10 PLR articles on the same topic) and combine them into a seamless report. Insert some affiliate links or links to your own products and give it away. Put a link to the free product in your signature on discussion forums, and mention it in your bio box when you submit articles to directories. Let it work as a handy promotional tool for your website. 5) If you have a coaching business (whether life coach, business coach, prosperity coach, or any other kind of coaching) use quality PLR content to send as freebies to your clients. One of my clients (a life coach) does this. He gives my "special reports" to his coaching clients as surprise gifts - and they love it! They feel like he really cares about their success because he conveys the message that he's thinking about them even when not actively engaged in coaching sessions. 6) Combine PLR content with your own products. If you already have an e-book or e-course, you can insert portions of PLR content to add more substance, new ideas, or simply increase the length. It helps to start with *quality* PLR content of course; otherwise you'll end up re-writing most of what you use (which is not always a bad thing, see the next tip below!). 7) Re-write it in your own words. This obviously takes more time and energy than using PLR content as-is, but it will truly be your own unique work if you have the time. If you're not a writer you may think this is too hard, but it's really very simple to do. Just go sentence by sentence throughout the content and put it into your own words. Instead of a sentence like, "Goal-setting can be confusing for even the most experienced achiever," you can change it to say, "No matter how much experience you have setting goals, it is still easy to get confused and lose your way from time to time." 8) Offer it as a bonus along with one of your own products. You may have a great stand-alone product, but your customers will enjoy even greater value for their money if you offer an irresistible bonus along with it. It's best to choose a product that complements or expands upon your product in some way. If you have an e-book on business success, why not include a bonus report about building your confidence or effective goal setting? 9) Offer a package deal to your customers. If your e-book sells for $19.95, and you have a private label report or e-book that fits with your e-book topic, you can give your customers the option to purchase just the e-book for $19.95, or the e-book AND the report for only $24.95. This creates added value for your customer, and you earn more per sale! 10) Finally, one of the best ways to use PLR content is to personalize it! If you have a quality PLR e-book, report or e-course that offers a solid foundation for a good product, you can simply go through it and insert your own personal experiences, ideas and advice. Share your personal anecdotes, highlight your life lessons and offer your insights to help others. Undoubtedly, the greatest benefits of private label content are the time and money it can save for busy business owners. Hiring a ghostwriter can be costly, and writing your own content can be time consuming. With quality private label content, you get good material at affordable prices - which keeps you AND your visitors happy. About the Author Wendy Betterini has been studying and writing about personal development topics for nearly 15 years. Put her expertise to work in YOUR business by visiting http://www.PersonalDevelopmentPLR.com ***** Seymour Products has numerous PLR articles, ebooks and software for just $1.00 each in our ebook store. Be sure and take advantage of our PLR products at: http://www.seymourproducts.com/ebooks-resell ---------------------------------------------------------------- If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate. Also, if you would like to be added to my personal mailing list for articles only, terri@seymourproducts.com ========================================== Feature Ad ========================================== FREE INTERNET BUSINESS OPPORTUNITY Work at home on the Internet.Free quick courses shows you how. We supply free training to start your business. There is no cost to you. Start part time and make money in your spare time. All you have to do is sign up at http://www.quickinfo247.com/9788122/FREE ========================================== eCommerce Tips & Info ========================================== Free Meta Tag Maker Type in your info and click Create Meta Tags http://www.nowsell.com/website-promotion/meta-tag-maker.html Submit your ecommerce shop - Free http://willyfogg.com/ ========================================== This ‘n That - A Little Bit of Everything! ========================================== Do Something! Tips on volunteering, taking action and making change. Join Today! http://www.dosomething.org Your most unhappy customers are your greatest source of learning. * Bill Gates Fun and easy autumn craft ideas http://www.parentinghumor.com/activityecenter/autumn/ This week's riddle: Find the Murderer A man was found murdered on Sunday morning. His wife immediately called the police. The police questioned the wife and staff and got these alibis: The Wife said she was sleeping. The Cook was cooking breakfast. The Gardener was picking vegetables. The Maid was getting the mail. The Butler was cleaning the closet. The police instantly arrested the murderer. Who did it and how did they know? Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. To receive this newsletter: Send a blank email to: mailto:subscribe@seymourproducts.com What film does Ken Kesey refuse to watch? terri@seymourproducts.com?subject=answer To not receive this newsletter: Send blank email to: mailto:unsubscribe@seymourproducts.com ========================================== Contact Info ========================================== Terri & Terry Seymour Publishers, Business Marketing Bulletin Owners, Seymour Products http://www.seymourproducts.com mailto:terri@seymourproducts.com ========================================== Legal Disclaimer The Business Marketing Bulletin doe not make any warranties, express or implied, regarding the use of the links that we provide in our advertising. We don't guarantee the accuracy, completion, usefulness or legality of any advertisements, resources, information, products, services, income processes or programs. We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. ========================================== Answer to riddle: It was the Maid. She said she was getting the mail. There is no mail on Sunday! (next day air and email doesn't count)