========================================== Business Marketing Bulletin ========================================== August 14, 2007, Issue #63 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2007 All Rights Reserved Worldwide ========================================== Top Sponsor Ads ========================================== Advertising Opportunity Plus Affiliate Program Get your ad seen by thousands for an affordable price plus earn generous commissions! http://www.1automationwiz.com/app/?Clk=2031468 *************************** Enjoy articles, recipes, and tidbits to inspire all homemakers by joining The Homemaking Cottage ezine. http://www.homemakingcottage.com/newsletter.htm ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== In This Issue ========================================== 1. What's New? 2. Feedback 3. Freebies & Biz Helpers 4. Article: How Search Engine Spiders Work 5. eCommerce Tips & Info 6. This 'n That - Little Bit of Everything! 7. Subscription Management & Contact Info ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, We recently took a vacation like many people do this time of year and had a great time! But boy, was it nice to get home too. We all scramble to make sure we take vacation but then we are sooo glad to get back home so we can get some rest! One thing vacations do for us, in my opinion, is to help us put things in perspective. When we leave our daily routine to go on vacation, many of us find we miss the daily grind. As I watched the sunset over Lake Michigan, it made me realize how much my daily life meant to me. The work, the dealing with customers, the family commitment - all of it is my world and I would be lost without it! So the next time you go on vacation and come home wondering why you went in the first place, take a minute to think how much you missed your everyday humdrum life & how lucky you really are! You will feel recharged and ready to take on the world and that is what vacation does for us! ;-) Anyway, I am very glad to be back home and back in front of this screen! I hope you all had a wonderful summer! In the News Hackers Deface U.N. Web Site, Leave Political Message http://www.informationweek.com/security/showArticle.jhtml?articleID=201500119&cid=RSSfeed_TechWeb New Ebooks this Week: Resell Ebooks Just $1.00 Each! Bible Basics (religion) Blog Auto Poster (blogs/ezines) Viral Cash Machines (int. marketing) 10 Easy & Instant Programming Tricks (web design) Getting to Know Anxiety (health & fitness) Lawn Care: Professional Lawn Care for Your Home (yard & garden) The Ultimate Potty Training Guide (child care) Become a Homeschooling Professor (education & homeschool) How to Manage Irritable Bowel Syn. (health & fitness) Mysterious Rider (classics) Article Marketing Course (article marketing) Business Site Graphics Pack (web design & graphics) Encrypt This Pro (web design) How to Sell Your Handcrafted Items (home biz) How to Make Perfect Wines & Spirits (ecookbooks/recipes) 5 Brand New Sales Letter Templates (home biz) Exit Prophet (software & scripts) Instant PLR Author (ebook reselling/creation) Animals: 225 PLR Articles (PLR articles) Logos & Graphics (web design & graphics) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** Valid from Tuesday August 14 through Friday August 17. Packages Plus Special! Buy any of the below packages and get the listed number of ebooks free! Even if you already have a store, get the package to save on new ebooks for your store! The free ebooks listed below are in addition to the free ebooks that already come with the packages! Package #1 19.95 - Get 5 fr*ee ebooks Package #2 49.95 - Get 10 fr*ee ebooks Package #3 99.95 - Get 20 fr*ee ebooks! You can find more info about these money-saving packages here: http://www.seymourproducts.com/ebooks-resell/categories.php?CategoryID=26 NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Be sure and check out our value packages - complete online ebook store plus ebooks. Two bigger pkgs. include our How to Market Your Home Business ebook. Hundreds of marketing ideas for your business. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer Congratulations to Diana Keeler or being last week’s winner. Last week’s Q: What war was the subject of Bruce Catton's "The Coming Fury"? Last Week’s A: The U.S. Civil War Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $2.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 601 subscribers. ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! I love your newsletter! I am a subscriber to many newsletters/ezines for my business and personal use but yours has a more unique content than the rest! Thank you!!! * Audrey I think you've got a really great ezine and I want to do what I can here to spread the word. * Sharon ========================================== Freebies & Biz Helpers ========================================== New group for article authors and publishers http://finance.groups.yahoo.com/group/Articles-R-Us/ ****** Free tutorials. How to Publish an Ezine. How to Make Money Selling eBooks and How to Build Your Business http://www.seymourproducts.com/ebooks/index.shtml ****** Free course on affiliate marketing http://www.affiliateclassroom.com/free-course.html ****** Free Download: Link Popularity Check Link Popularity Check is a freeware program that checks the link popularity status of your web site on several search engines and compares it to other web sites on the Internet (for example your competitors). http://www.checkyourlinkpopularity.com/ ****** Free affiliate program with free resources, tutorials and more! http://www.newbieclub.com/?web_success ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ****** Free traffic! Signup free. http://www.articleoverdrive.com/index.php?partner=116 ========================================== Feature Ad ========================================== Are YOUR Ads Making Money? Competition's High but My Prices are Down-To-Earth! Quality, Affordable & Friendly Ad-Writing Services! http://www.freewebs.com/suz1of6/ ========================================== Feature Article ========================================== How Search Engine Spiders Work by Cody Moya There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work. Let's start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so it's important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description of your site, and most meta tags can contain about 200 characters of text. The keywords meta tag, however, can have up to 1,000 characters. These simple rules are important to keep in mind for all search engines. The more important that the information is, the closer it has to be to the beginning of your meta tags or even the beginning of your site's content. Many search engines won't even touch your meta tags so it is important that you have the same information in your body that you have in your meta tags (although you obviously cannot simply enter lists and lists of key words as this would be detrimental to your site's content). The AltaVista search engine will send Scooter, its spider, to check out your entire site. Scooter can take as long as three months to spider and fully index your site - the average spider only takes 6-8 weeks. Scooter will normally spider somewhere between two and ten pages from your site each week. This means that the longer that your web site lasts, the better it'll be indexed which is in example of how search engines implement Darwin's Theory into their ideology. Excite used to be a search powerhouse, but has now been dropped as the provider of AOL and Netscape search, so it's less important than it once was. The algorithm it uses to determine keyword relevance is very complicated: it indexes your pages and then attempts to summarize them by selecting only the most relevant sentences. Expect to have your pages reviewed roughly once every two weeks. Keep in mind, though, that with meta tags have no meaning to Excite when it comes to rankings, even though it will use your description tags as long as the words are relevant to your pages' content. Let's move on to Lycos. Lycos has fully integrated the Open Directory Project (ODP) into their mainstream results pages, and they also use search results from AllTheWeb. Lycos also runs click-throughs to their sister site HotBot. Lycos is one of the harder search engines to understand, as their submission pages say one thing but then they index your site in a completely different way. As a general rule of thumb, your site will be indexed in Lycos in due time as long as you get indexed in ODP and AllTheWeb. Even though WebCrawler is owned by Excite, it still has its own search engine and indexer. If you happen to be listed with WebCrawler, you should try to stay listed with them, as it isn't the easiest search engine to get listed with. It's hit-and-miss standards combined with the sporadic indexing methods makes the submission process tough, although not impossible. The biggest player is, of course, Google, who use a page ranking system as the central basis of their index. It was once nearly impossible to manipulate this page ranking system to drive up your rankings, but people quickly figured out that the more links they could generate to their site on the rest of the net, the better Google ranked them. Google is not thought to be using context-sensitive rankings. Context-sensitive information is used at Yahoo, Looksmart and the ODP, however, and Google regularly spiders those sites when it re-indexes its own database. MSN is another important search engine. The holy trinity of search engines at the moment is Google, Yahoo!, and MSN. These three search engines combine to provide you with the vast majority of the traffic that you will receive from search engines. MSN will generally be the first search engine to index your site and it will almost certainly list the most pages the fastest. Although no-one can tell you exactly when you will be indexed on any search engine, it's best to check back at least weekly. Whatever you do, though, don't re-submit your site more often than every two months or so - you might not get indexed at all if you do this. ---------------------------------------------------------------- ABOUT THE AUTHOR: Cody Moya writes about "Search Engine Optimization" in his Free Courses on Search Engine Optimization. You can sign up for his free Courses and get additional information at his website: http://FreeInternetMarketingCourses.com ---------------------------------------------------------------- If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate. Also, if you would like to be added to my personal mailing list for articles only, terri@seymourproducts.com What famous person died on August 16, 1977? mailto:terri@seymourproducts.com?subject=answer ========================================== Feature Ad ========================================== VIBE®... Supporting Healthy Bodies, One Cell at a Time Eniva Corporation is the LEADER in providing an ALL-IN-ONE nutraceutical supplement to provide optimal NUTRITIONAL SUPPORT and address the aging process. It’s called VIBE®, and it comes to you with a commitment of SAFETY, QUALITY, and EFFECTIVENESS. http://www.vibeforme.com/dianakeeler ========================================== eCommerce Tips & Info ========================================== Is Your Site Ready for the Holiday Season? http://www.37signals.com/holiday/ Grow your business with product/service reviews from happy customers. Post them on your site, use them in your ads. Use them opn your biz card, etc. Offer your customers a free gift for a detailed product review to increase sales! Free SEO Tools http://www.webuildpages.com/tools/default.htm ========================================== This ‘n That - A Little Bit of Everything! ========================================== Suggestions for dealing with the back-to-school blues and the first-day nervousness. http://www.kidshealth.org/kid/feeling/school/back_to_school.html "Never walk away from failure. On the contrary, study it carefully and imaginatively for its hidden assets." * Michael Korda Seasonal Affective Disorder - More than just the blues http://www.womentowomen.com/depressionanxietyandmood/seasonalaffectivedisorder.asp This week's riddle is a true story. The Kidnapping. A rich man's son was kidnapped. The ransom note told him to bring a valuable diamond to a phone booth in the middle of a public park. Plainclothes police officers surrounded the park, intending to follow the criminal or his messenger. The rich man arrived at the phone booth & followed instructions but the police were powerless to prevent the diamond from leaving the park and reaching the crafty villain. What did he do? Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. To receive this newsletter: Send a blank email to: mailto:subscribe@seymourproducts.com To not receive this newsletter: Send blank email to: mailto:unsubscribe@seymourproducts.com ========================================== Contact Info ========================================== Terri & Terry Seymour Publishers, Business Marketing Bulletin Owners, Seymour Products http://www.seymourproducts.com mailto:terri@seymourproducts.com ========================================== Legal Disclaimer The Business Marketing Bulletin doe not make any warranties, express or implied, regarding the use of the links that we provide in our advertising. We don't guarantee the accuracy, completion, usefulness or legality of any advertisements, resources, information, products, services, income processes or programs. We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. ========================================== Answer to riddle: This is a true story from Taiwan. When the rich man reached the phone booth he found a carrier pigeon in a cage. It had a message attached telling the man to put the diamond in a small bag which was around the pigeon's neck and to release the bird. When the man did this the police were powerless to follow the bird as it returned across the city to its owner.