========================================== Business Marketing Bulletin ========================================== May 13, 2008, Issue #101 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2008 All Rights Reserved Worldwide ========================================== In This Issue ========================================== 1. Top Sponsor Ads 2. Privacy Policy 3. What's New? 4. Freebies & Biz Helpers 5. eCommerce Marketing Tip 6. Feature Ad 7. Feedback 8. Article: Add Emotional Impact To Your Content 9. Feature Ad 10. This 'n That - Little Bit of Everything! 11. Subscription Management & Contact Info ========================================== Top Sponsor Ads ========================================== A GLOBAL HOME BUSINESS OPPORTUNITY Thinking about starting a home business? Not sure where to begin? Start your home business on a rock solid base! Consider teaming up with us. Since 1985 we've helped tens of thousand men and women worldwide build successful home businesses. And we can help you too. Click here for home business success stories, and for information on getting started FREE. Your enrollment now includes over $400 in FREE bonuses. Complete details at: http://www.moreinfo247.com/8778971/free *************************** Beat The Recession Amazing Program Save Yourself & Others Money! http://www.FreebieForceNetwork.com ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, Well the gas prices are going absolutely crazy again! It is up to $3.79 a gallon in our area. But.....it looks like a practical alternative might finally be coming available. Read more about it here: http://www.popularmechanics.com/automotive/new_cars/4217016.html In the News eBay's PayPal Rule in Australia Draws Fire! http://www.umbrellanews.com/story/read/D90INSVG0 New Ebooks this Week: Resell Ebooks Just $1.00 Each! List Building Firepower (blogs/ezines) Article Site Builder (software/scripts) How to Design a Profitable Website (web design) eBook Fixer (software/scripts) Big Fat Get My File (software/scripts) Woman's Work in the Civil War (education/homeschool) The Children's Book of Christmas Stories (holiday/seasonal) eBook of Child-Life in Art (education/homeschool) My Book of Indoor Games (entertainment/leisure) MySpace Profit Strategies (int. marketing) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** How about a BOGO? Buy any package and get our $19.95 Ebook Store Package Opportunity #1 free. You could get as much as 105 ebooks for just $40.00 plus the ebook store! 105 ebooks would be package: PLR Package #3 w/Store and the free $19.95 package. Read about our packages here: http://www.seymourproducts.com/ebooks-resell/categories.php?CategoryID=26 This special is valid from May 13 - May 16. NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer There were no correct answers to last week's trivia challenge. I wish you all good luck for this week! Last week’s Q: What oscar nominated actor once played a character on the sopa opera "One Life to Live" and was killed off by falling down a flight of stairs? Last Week’s A: Tom Berenger Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $5.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 1065 subscribers. ========================================== Freebies & Biz Helpers ========================================== Sales Horror Stories! Learn from other people's mistakes. http://www.salesautopsy.com/ ****** Submit your press release for free! http://www.free-press-release.com/submit/ ******* Lots of free places to advertise! http://www.freeplacestoadvertise.com/ ******* Free Download: Image2Html v1.0 Released ! A Super Cool Converter that makes an HTML text page from any type of image. Best of all, it's Freeware! http://www.htm2pic.com/image2html-v10-released/ ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ========================================== eCommerce Marketing Tip ========================================== Offer a benefit that none of your competitors can offer. Write an ebook or informative report and offer it to your customers, visitors, etc. If you make unique products, offer free samples. Offer services for free. Make yourself stand out from the crowd of competitors! ========================================== Feature Ad ========================================== Are YOUR Ads Making Money? Competition's High but My Prices are Down-To-Earth! Quality, Affordable & Friendly Ad-Writing Services! http://www.freewebs.com/suz1of6/ On what TV show did the toilet first make its appearance? mailto:terri@seymourproducts.com?subject=answer ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! Thank You!! You're an angel. I just wanted to let you know that since I have purchased your product I have found the true meaning of "Excellence Customer Service". I have bought several products from different companies lately and you have been the most supportive person I have dealt with. I think I caused my own problem but you worked to get me answers. I have to say Thanks again for being a friend and not ignoring me after you received my money. * Debra ========================================== Feature Article ========================================== Add Emotional Impact To Your Content by Jennifer Horowitz With the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that. Previously we talked about the importance of headlines to draw your prospects into your site. Once they are in your site and reading your content you can’t drop the ball. Your text needs to continue to compel and excite your visitors. You need to remind them why they are there (usually your site visitors are looking for something they want or they are looking for a solution to a problem). Your copy (text) needs to remind them of their pain and talk about the solution you offer. Although your website is about you and your products and services, your copy needs to always relate back to them. It needs to make them feel like you understand them and have exactly what they need. When you sit down to write your content you need to consider the following: 1. Why are they buying your product/service? What problem is your product/service a solution for? 2. What motivates your prospect to take action and look for a solution? 3. What is your target demographic? What style and wording will resonate with your prospects? So, let me take you through this process. Let’s say you sell jewelry. 1. Why are they buying your product? What problem is your product/service a solution for? You may think that there is no problem here but dig deeper. Why do men and women buy jewelry? They want to look nice. They like pretty things. They want to apologize for something they did wrong and need a grand gesture such as jewelry. They use jewelry as an expression of love. They use jewelry as a status symbol. Each of those things has emotions behind them - probably on a subconscious level. There may be an insecurity, which can be eased by having flashy jewelry to show off to the world. There may be a desire for a reward for hard work. Understanding the underlying reasons why people want or need your product can help you start to form ideas for your text and write copy that will have an emotional impact on your site visitors. 2. What motivates your prospect to take action and look for a solution? Understanding the first question will help you understand what will ultimately motivate your prospect. If there is insecurity the motivator will be the relief of that insecurity and the end result will be feeling happy and special. If the jewelry is being purchased as an apology gift the motivator is to smooth over a problem and recreate harmony in a relationship - at least on the surface. You get the idea, knowing why your prospects do things will help you write your copy in a way that will increase their motivation. 3. What is your target demographic? What style and wording will resonate with your prospects? Is your target market an older or younger crowd? Is there slang that can be used to help you connect with and relate to your prospects? Are they broke, rich, middle-class? Are they looking for prestige and airs of sophistication? Are they likely to pay more because they can? There are people out there that feel if something isn’t expensive it isn’t worth it. Understanding how they communicate, what they are used to and making them feel like you understand them can help you create a feeling of camaraderie with your prospects. Learning more about your prospect is one of the best exercises you can do to enhance your copy and really connect with your prospects. Now, keep in mind you aren’t going to address every problem and every need in every page on your site, you’ll need to think about what makes sense and what is likely the strongest motivator for each product or service. Using the information that we established above, let’s look at 2 samples of web copy. Sample 1: Produced with no thought for the “reason why” and the motivator. We offer the best price on sparkling diamonds. We have engagement rings, anniversary bands, sweetheart and promise rings. You’ll be dazzled by the beauty of our diamond rings. Sample 2: Considering the motivator and the emotions behind the purchase. When you are looking for the perfect ring for that special moment in your life you want something as pure, clear and breathtaking as your love. Our unique diamond anniversary bands, engagement rings, and promise rings sparkle, although not as much as the sparkle in her eyes when you present her with the perfect ring. Clarity, cut and color are important; and we’ll help you with making the best selection in your price range. However, remember when you look at our beautiful rings that you are selecting a symbol of your love - follow your heart and pick the ring that will look perfect on her finger for a lifetime. Please note, I’m no jewelry expert and this was just off the top of my head, but you’ll notice in the second sample I wrote the text for a romantic looking for that special piece of jewelry. I’ve tapped into his mindset and conveyed that I understand what it is he is looking for in a ring. When you are working on your website copy, remember you don’t need to be a professional copywriter with years of training - you know your product/service and you know the benefits of it. All you have to do is take the time to learn a few simple concepts like the one outlined above to make small improvements in your copy that could have a big impact on your bottom line. About the Author Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. ************** If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate for your business. ========================================== Feature Ad ========================================== Get more traffic with this free program! http://www.trafficswarm.com/go.cgi?659014 ========================================== This ‘n That - A Little Bit of Everything! ========================================== Secrets for Improving Your Body, Health, Life Extension, Sexual Health, Weight Loss,Looking and Feeling Young http://www.body-secrets.com/ "People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can't find them, make them. " * George Bernard Shaw, Playwright Social networking site for gamers! http://www.gamehuddle.com/ This week's riddle: Who Am I? I dig out tiny caves, and store gold and silver in them. I also build bridges of silver and make crowns of gold. They are the smallest you could imagine. Sooner or later everybody needs my help, yet many people are afraid to let me help them. Who am I? Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. 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We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. ========================================== Answer to Riddle: Dentist