========================================== Business Marketing Bulletin ========================================== April 22, 2008, Issue #98 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2008 All Rights Reserved Worldwide ========================================== In This Issue ========================================== 1. Top Sponsor Ads 2. Privacy Policy 3. What's New? 4. Freebies & Biz Helpers 5. eCommerce Marketing Tip 6. Feature Ad 7. Feedback 8. Article: Blog Posts that Get Attention 9. Feature Ad 10. This 'n That - Little Bit of Everything! 11. Subscription Management & Contact Info ========================================== Top Sponsor Ads ========================================== Are Your Ducks In A Row? If you are you trying to establish or promote your online presence, try cutting your time and effort down to "must have" results. Bypass the learning curve and start running your business. http://www.dailyadministration.com/business-startup.html *************************** Do you want more variety in ebooks? Tired of the same old internet marketing selection ebooks? If you answered yes, then vault on over to EBOOKRYPT.com! What can you dig up at the Krypt? A cool selection of PLR, MRR, and RR ebooks. Quality ebooks for a price to die for! Some subjects include: Myths and Legends, Genealogy, Boomers, ID Theft, and Pets. You’re No. 1 at the Krypt! See you at the Krypt. Ebookrypt that is! http://www.ebookrypt.com ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, Today is Earth Day, April 22, 2008! Earth Day was first started back in 1970. I know a lot of you were not even alive then! I was just 8 years old and oblivious to such problems as pollution, ozone, global warming, etc. Now it is imperative that we all do our part to help with these problems. Here are some things you can do: http://www.ewg.org/solutions?gclid=CM_wwbjO6pICFQ58PAodgmI0ew Learn how your business too can Go Green! http://www.greenbusinessalliance.com/go-green-business.aspx?utm_source=google&utm_medium=cpc&utm_term=go+green&utm_campaign=Green+Business+Alliance&gclid=CLTbkcTO6pICFQQqlgodVASn5A In the News Yahoogle Closer to Online Reality? http://www.imediaconnection.com/news/19072.asp New Ebooks this Week: Resell Ebooks Just $1.00 Each! Geeks Guide to SEO (int marketing) Anxiety & Depression 101 (health/fitness) Total Wellness Guide (health/fitness) Real Estate 101 (money/finances) Magic Link Generator (software/scripts) All's Well That Ends Well (shakespeare) The Existence of God (religion) A Book of Operas (music) eBook of Hardy Ornamental Flowering Trees/Shrubs (yard/gard) The Community Cookbook (ecookbooks) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** Let's have a little fun this week for our special! For every five ebooks your order, answer one of the following questions and get five free ebooks. This will be good up to 25 ebooks as I will have five questions. So, if you want to order ten ebooks, just answer two questions, send me the answers and get 10 free ebooks! Don't forget to send me the titles for your free ebooks so I can send you the links. Ok, here are the questions: What is your middle name? What is your favorite movie? Who is your favorite actor (male or female)? What kind of car do you drive? What is your least favorite color? This special is valid from April 22 thru April 25. NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer Congratulations to Michael Cushman for winning last week's trivia challenge. Thank you Michael! Last week’s Q: What was the last song that Elvis ever performed publicly? Last Week’s A: Apparently there was conflicting information on this and there were two answers. Bridge Over Troubled Water and Can't Help Falling in Love Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $5.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 1023 subscribers. ========================================== Freebies & Biz Helpers ========================================== Free Virtual Classes: Online Marketing, SEO, and Web Analytics http://www.clicktracks.com/seminars/ ****** Syndicate Your Content with RSS http://searchenginewatch.com/showPage.html?page=2175271 ******* Learn different methods of marketing and find out which works best for you http://marketing.about.com/od/marketingmethods/Marketing_Methods.htm ******* Free Download: Q-Dir 3.05 An easier way to manage all your files and folders! http://www.softwareok.com/?seite=Software/Q-Dir&language=english ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ========================================== eCommerce Marketing Tip ========================================== Use a P.S. in all your emails. A P.S. is one of the most read parts of your email or sales letter. Remind the person of a special deal you can offer them or give them a discount. For example: P.S. Don't forget if you order today, we can offer you an additional 10% off the sale price! Thank you. You would be surprised how effective a simple P.S. can be! ========================================== Feature Ad ========================================== Are YOUR Ads Making Money? Competition's High but My Prices are Down-To-Earth! Quality, Affordable & Friendly Ad-Writing Services! http://www.freewebs.com/suz1of6/ ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! Thank you Terri for the quick response. Great customer service, I look forward to purchasing again. * Kevin I just found your site today and will probably be here for the next couple of weeks!!! No kidding!! This is absolutely wonderful!! Information, information information gee I feel like a sponge!! Thank you, Thank you and THANK YOU!! * Pat ========================================== Feature Article ========================================== Blog Posts that Get Attention by Sharon Housley Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers… 1. Draw Attention Use titles to attract the reader’s attention to the blog post. The title should mimic newspaper headlines and generate interest in the blog post. The title can be controversial, but not to the extent of being misleading. Use action words in the title. Bloggers will often come up with a handful of potential titles for blog posts, and then settle on the title that is best suited to a particular blog post. 2. Deliver Having a catchy title, but following it with content that fails to deliver, will not endear you to your readers. The blog content must deliver what is promised in the blog title, or readers will unsubscribe and stop reading. When deciding on a blog title, do not stray too far from the content, as the two are intricately related — the title will attract the reader’s attention, but the content must then live up to expectations… or the blogger’s reputation will suffer. 3. Accurate Nothing stains a blogger’s reputation like inaccurate information, so be sure that your blog posts contain accurate information. Intentionally posting inaccurate or false information will significantly damage a blogger’s reputation. But if an error unintentionally or inadvertently occurs in a blog post, be sure to quickly post a retraction or correction, along with an explanation and an apology in order to salvage your good reputation. 4. Relevant & Timely Blog posts should always be relevant and timely. Hearing about something long after it has occurred will not captivate readers. Blog about information that is occurring in the here and now. If you are going to write something that is no longer timely, be sure to add some sort of twist, or include new or updated information to make it relevant. 5. On Topic All blogs should have a general theme that connects all the posts on the blog. Readers will expect posts that are related, so stay true to the blog’s theme and topic. 6. Use Keywords Use keywords liberally in blog posts. Search engines will attempt to categorize the content of a blog post and discern its general topic. By including related keywords or keyword phrases, search engines will have an easier time classifying the blog’s contents. Additionally, a blog that uses keywords will have a better chance of ranking well for those keywords or keyword phrases in organic search listings. 7. Evaluate Web Logs Review web logs to determine what blog posts have been popular with readers. Then figure out how to provide similar or related content that might also be of interest to those readers. 8. Original Blog posts should always contain original and unique content. If you are simply re-posting information from others, include editorial content or a different spin to the information. Readers do not want to constantly rehash the same information — they are interested in reading new material. 9. Chunky Content Break content into smaller, readable chunks. Most website visitors will just scan paragraphs for information, and very few will take the time to read all the words contained in a post. Use bulleted lists, or break web copy into paragraphs with bolded sub-topics that appear before the paragraphs. Writing blog posts is not just about spewing forth content. The best blogs are well thought out, and contain provocative and interesting unique content. Follow the above steps to produce a relevant blog worth reading. About the Author Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for http://www.recordforall.com audio recording and editing software. ************** If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate for your business. ========================================== Feature Ad ========================================== Get more traffic with this free program! http://www.trafficswarm.com/go.cgi?659014 ========================================== This ‘n That - A Little Bit of Everything! ========================================== Online gift giving made easier - send your gift via email! http://www.bukoogifts.com/ Just remember, there's a right way and a wrong way to do everything and the wrong way is to keep trying to make everybody else do it the right way. * M*A*S*H, Colonel Potter Earth http://www.windows.ucar.edu/tour/link=/earth/earth.html This week's riddle: Letter Series What are the next two letters in the following series and why? W A T N T L I T F S _ _ Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. To receive this newsletter: Send a blank email to: mailto:subscribe@seymourproducts.com To not receive this newsletter: Send blank email to: mailto:unsubscribe@seymourproducts.com ========================================== Contact Info ========================================== Terri & Terry Seymour Publishers, Business Marketing Bulletin Owners, Seymour Products http://www.seymourproducts.com mailto:terri@seymourproducts.com ========================================== Legal Disclaimer The Business Marketing Bulletin does not make any warranties, express or implied, regarding the use of the links that we provide in our advertising. We don't guarantee the accuracy, completion, usefulness or legality of any advertisements, resources, information, products, services, income processes or programs. We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. What city in Wisconsin is the "Ginseng Capital of the World" mailto:terri@seymourproducts.com?subject=answer ========================================== Answer to Riddle: A and W - The pattern is the first letter of every word in the sentence.