========================================== Business Marketing Bulletin ========================================== March 4, 2008, Issue #91 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2008 All Rights Reserved Worldwide ========================================== In This Issue ========================================== 1. Top Sponsor Ads 2. Privacy Policy 3. What's New? 4. Freebies & Biz Helpers 5. eCommerce Marketing Tip 6. Feature Ad 7. Feedback 8. Article: 3 Easy Ways To Get More Sales 9. Feature Ad 10. This 'n That - Little Bit of Everything! 11. Subscription Management & Contact Info ========================================== Top Sponsor Ads ========================================== Run Your Own Work At Home Business For Only $25! Join Mineral Girlz & Receive Your Own Lifetime Website plus: A Variety of Promotional Banners and My Space Templates ready to be linked to your site. Promotional Flyers Ready To Print and Discounts On Promotional Items Earn 25% Commission on Retail Sales & 10% Commision On Dowline Sales. Sell online, on Ebay or at Hostess Parties with NO QUOTAS. Affordable All Natural Mineral Makeup for Tweens, Teens And Adults! http://www.taylorsmineralgirlz.com *************************** Free Download - eBay Workshop Collection The workshop titles included in the ebook are... *From Hobby to Home Business *How to Compete in a Crowded Market *Understanding the Basics to Importing Physical Products to Sell.........and much more! You can download it for free here: http://www.worldwidebrands.com/wwb/kh_freeebookWorkshops.asp?kbid=1028 ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml What famous TV host beat up Adam Sandler in Happy Gilmore? mailto:terri@seymourproducts.com?subject=answer Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, For a lot of you spring is in the air already, but for us here in central WI, Old Man Winter is sticking around! Spring can not only bring new life to nature and the environment, it can also bring new life to your business! You can get a free guide to help boost your profits, build your reputation and promote your business by calling 866-898-7168 or emailing Tracy Picon of Picon Communications at mailto:info@traceypicon.com For More Info: Tracey Picon Communications 718-740-8572 atracey@traceypicon.com In the News The Role of the Brand in Social Media Marketing http://searchenginewatch.com/showPage.html?page=3628588 New Ebooks this Week: Resell Ebooks Just $1.00 Each! Great Speeches & How to Make Them (self-help) eBook of Wildflowers on the Farm (animals & nature) eMail Marketing A - Z (int. marketing) Coping with Diabetes (health & fitness) Tag Grabber (scripts/software) Niche FAQ (online/home biz) Easy Meditation (self-help) First Across the Continent (education/homeschool) Crime & Punishment (classic) Wee Ones Bible Stories (religion/spirituality) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** Pick a Pair! Pick a Pair of Packages and get them both for one price. Pay just the price of the higher priced package and get the lower priced package free! Get over 150 ebooks and the store for as little as $49.95 or get over 100 ebooks and the store for only $35.00! Make your own combo of ebooks and the store for great savings! You can view all our packages here: http://www.seymourproducts.com/ebooks-resell/categories.php?CategoryID=26 This special is valid from March 4 thru March 7. NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer Congratulations to Kate Rhodes for being last week's winner of the trivia challenge! Last week’s Q: What is the name of the smallest mountain range in the world and where is it located? Last Week’s A: Sutter Buttes, Yuba City, CA Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $5.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 933 subscribers. ========================================== Freebies & Biz Helpers ========================================== Free program to help you get free traffic! http://www.thankyouads.com/?r=28005 ****** This week's free ebook with Master Resell Rights! 404 Self Improvement Tips Subscribers Only! ****** Joining a lot of webrings can increase your traffic substantially. You cna also start your own ring and have control over the sites that join. http://dir.webring.com/rw http://www.thewomenscafe.com/webring/our_ring_directory.htm ****** Free Download: eMail Marketing Pro Free email marketing software that allows you to create and send promotional emails in seconds. Seconds after installing, you will be able to send promotional ads, newsletters, coupons, and more. http://www.emailmarketingprofessional.com/ ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ========================================== eCommerce Marketing Tip ========================================== If you participate in a lot of banner exchanges or have a lot of banners/graphics on your site make sure you use ALT tags. The reason for this is because the search engine spiders cannot read graphics unless you add the Alternative Text tags. To read more about adding Alt tags: http://office.microsoft.com/en-us/frontpage/HA010429411033.aspx ========================================== Feature Ad ========================================== Are YOUR Ads Making Money? Competition's High but My Prices are Down-To-Earth! Quality, Affordable & Friendly Ad-Writing Services! http://www.freewebs.com/suz1of6/ ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! Yes I did recieve your free report. Very informative and very helpful. Thank u! * Carmen ========================================== Feature Article ========================================== 3 Easy Ways To Get More Sales Copyright 2008 Bob Leduc http://BobLeduc.com Most successful businesses use these 3 marketing tactics to maximize their sales results. But many other businesses struggle to get enough sales because they don't know about these tactics ...or don't use them. Are you one of them? 1. Sub-Divide Your Market Prospective customers are more likely to buy your product or service when they believe you understand their needs. Give them what they want and you'll get more sales. Segment your targeted market into several more narrowly defined sub-markets. Then customize your sales message to appeal to the specific needs of prospects in each sub-market. For example, a network marketer can focus on the advantages of working in the home on a flexible schedule when promoting the business to young mothers. But she can focus on the advantages of independence and the potential for high income when promoting the business to corporate employees. 2. Highlight an Exclusive Benefit Another way to increase your sales is to capture more of the sales you're losing to competitors. For example, tell prospective customers why they should buy from you instead of from your competition. Highlight a benefit your customers get from you but cannot get from your competitors. Here are some exclusive benefits with examples of how you can dramatize them. * Faster Service: "Complimentary overnight delivery of every order" * Better Guarantee: "Exactly what you want - when you want it - every time ...or you won't be charged" * Personal Service: "Your own service assistant with a real name and a phone number you can call anytime" If you don't have an exclusive benefit, create one. Add something to your business you're not already doing. Promote it in all your advertising. Include it on your web site, your letterhead and anywhere else your company name appears. Tip: The most effective exclusive benefit is one your competitors cannot copy ...or one they're not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don't. And they're not likely to make themselves that accessible to customers. 3. Follow-Up After Every Sale With Another Offer You'll always need new customers. But don't overlook sales you can easily get from your existing customers. It's easier to get more business from them than to get any business from new prospects. Your customers are especially receptive to more offers immediately after they buy from you. Offer them another product or service related to the one they just bought. Many will accept your offer..even when the initial sale generates repeat business for more of the original product or service. If you don't already have additional products or services, find or create some. For example, offer some type instructional material related to your customer's original purchase. It can be a book, a training course, computer software, a CD or DVD, membership in a fee-based web site or any other type of instructional material related to their original purchase. Tip: Look for a company with an affiliate program set up to sell instructional material you can use. All you have to do is sign up as an affiliate and announce the product or service to your customers. The affiliate program handles everything else and pays you a commission for each sale you generate. Most successful marketers use these 3 marketing tactics to maximize their sales results. Don't overlook any of them. They're easy to use and highly effective. Start using them now to get more sales for YOUR business. Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow & prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV ************** If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate for your business. ========================================== Feature Ad ========================================== Get more traffic with this free program! http://www.trafficswarm.com/go.cgi?659014 ========================================== This ‘n That - A Little Bit of Everything! ========================================== What Matters In Life by Dustin Seymour (my son) All through life you may suffer pain and sadness, but remember all one needs in this life is happiness. Though sometimes in life this may seem out of your grasp, but if you just take a moment and look around you will find it fast. For in this life family is the most important thing you will find, because family is more valuable than a thousand gold mines. Whenever you are down family will pick you up off the ground, for family should be held higher than the world's tallest mound. (I just had to brag a little) ;-) National HIV Testing Resources http://www.hivtest.org/ If we had no winter, the spring would not be so pleasant; if we did not sometimes taste of adversity, prosperity would not be so welcome. * Anne Bradstreet This week's riddle: The Parrot I guarantee," said the salesman in the pet shop, "that this purple parrot will repeat every word it hears." A customer bought the bird, but found that the parrot wouldn't speak a single word. Nevertheless, what the salesman said was true. How could this be? Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. To receive this newsletter: Send a blank email to: mailto:subscribe@seymourproducts.com To not receive this newsletter: Send blank email to: mailto:unsubscribe@seymourproducts.com ========================================== Contact Info ========================================== Terri & Terry Seymour Publishers, Business Marketing Bulletin Owners, Seymour Products http://www.seymourproducts.com mailto:terri@seymourproducts.com ========================================== Legal Disclaimer The Business Marketing Bulletin does not make any warranties, express or implied, regarding the use of the links that we provide in our advertising. We don't guarantee the accuracy, completion, usefulness or legality of any advertisements, resources, information, products, services, income processes or programs. We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. ========================================== Answer to Riddle: The parrot was deaf!