========================================== Business Marketing Bulletin ========================================== November 20, 2007, Issue #77 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2007 All Rights Reserved Worldwide ========================================== In This Issue ========================================== 1. Top Sponsor Ads 2. Privacy Policy 3. What's New? 4. Feedback 5. Freebies & Biz Helpers 6. Feature Ad 7. Article: Creative Marketing with Postcards 8. Feature Ad 9. eCommerce Tips & Info 10. This 'n That - Little Bit of Everything! 11. Subscription Management & Contact Info ========================================== Top Sponsor Ads ========================================== Here’s how to take your success to the next level! Gain access to the success secrets of the most famous and successful mentors on the planet. Claim $1,949 in life-changing education. Get all the details here: http://SJohnson20.successuniversity.com/new FREE success ebook and newsletter. *************************** Christmas is coming...are you ready? Shop in your seat and not on your feet! AVON, the company for women, carries jewelry, holiday collectibles, clothes, kid's items, men's products & gifts, and, of course, cosmetics. Shop my AVON on-line store 24 hours a day, 7 days a week http://www.youravon.com/pneric Direct delivery gets your items to your door in 3-5 days! All new customers who places an order gets a free gift from me! ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, The holidays are closing in on us again! ;-) Seems like it was just summer and now, bam! I hope everyone's holiday preparations are going well. I find holiday traditions and origins very interesting so if you are like me, these sites might interest you: http://www.portharbor.com/santa/xsatrad.php http://www.history.com/minisites/christmas/ http://www.history.com/minisites/thanksgiving/ http://christianity.about.com/od/holidaytips/a/thanksgivingtra.htm In the News US Control of Internet Remains Issue http://www.umbrellanews.com/story/read/D8SUB8Q01 New Ebooks this Week: Resell Ebooks Just $1.00 Each! The Book of Dreams and Ghosts (ghosts & unknown) Faith & Religion PLR Articles (plr articles) Site Comments Pro (software & scripts) First Class Resell Rights Marketer (ebook reselling) Achieve Your Wildest Dreams (self-help) eBook of Wood Carving (crafts & hobbies) Talks on Talking (self-help) 7 Secrets to Building Productive Downline (online/home biz) Elite Message Board Script (software & scripts) The Complete eBay Auction Marketing eCourse (ebay) Link Exchange Pro (software & scripts) Article Marketers Handbook (article marketing) Found & Lost - The Future of Search (int marketing) Wedding Savings Revealed (money & finances) Insiders Guide to Selling Real Estate (jobs & career) Debt Free Network Marketing (online/home biz) eBay Community Cookbook (ecookbooks) Profit Funnel Ideas (online/home biz) Internet Entrepreneurship Survival Guide (online/home biz) The Velveteen Rabbit (children) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** Holiday Recipe Special! Since this week is Thanksgiving, I thought maybe a recipe ebook special might be appropriate. So, for this week you can choose any 20 recipe ebooks for just $10.00! So just go ahead and order ten as usual and then send me the additional ten titles and I will send you the links. Recipe ebooks are very popular and make a great edition to your ebook store/selection! Holiday Recipe Special Valid Only from 11-20-07 to 11-23-07. NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer Congratulations to Bob Martin for being last week's trivia challenge winner. Last week’s Q: What country's people call their language Magyar? Last Week’s A: Hungary Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $2.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 687 subscribers. ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! I am excited to see your site. Your website is great! Thank you for such a quick turnaround. * Venkata ========================================== Freebies & Biz Helpers ========================================== Joining several webrings can dramatically increase your traffic! Find every kind of webring you need at: http://www.ringsurf.com/ ****** 25 Best Ways to Increase Traffic to your Blog http://www.marcorichter.net/blog-traffic/increase-blog-traffic.html ****** Free Download: aria2 - The high speed download utility http://aria2.sourceforge.net/ ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ****** Marketing Tip: When offering your visitors/customers a free ebook, report, etc. always add the dollar value. This will increase the perceived value of your free gift enabling it to be more effective. For example: Free eBook: Marketing for Beginners $19.95 Value! ========================================== Feature Ad ========================================== Are YOUR Ads Making Money? Competition's High but My Prices are Down-To-Earth! Quality, Affordable & Friendly Ad-Writing Services! http://www.freewebs.com/suz1of6/ ========================================== Feature Article ========================================== Creative Marketing with Postcards by Larry Baltz Yes, you're right, there's nothing new or creative about a postcard. But how about being unique in the way you use them? Most business owners don't use postcards as a marketing tool and those that do, use them infrequently and haphazardly, with no strategy involved. However, postcards are so cost-effective they can be a high-frequency weapon. And because they are 6 times more likely to be read that a direct mail letter, they are also a high-impact weapon. A high-frequency and high-impact weapon is one that will be extremely effective in the marketplace. Best of all, postcards have a high recall by recipients for two reasons: The use of color or a picture provides a visual that is easily remembered Postcards are intimate by nature and are much more personal The real power of a postcard though is repeatability. One side of the card is your "billboard". Ideally you want to print a headline that screams value - the single most important benefit you provide your prospects. Adding a photo and some color with the headline is also important. The other side can contain a message specific to an individual mailing. And you can also add a handwritten message, signature, and address to personalize your mailing. And every time you mail a postcard, your prospect sees your value statement. A scheduled campaign is the next step. Mail one every two weeks for two months. Or mail one a month for six months. Postcards work well in tandem with other marketing weapons like e-mails, telephone calls, & personal visits. Establish a frequency that fits your product and your offer and stick with it. You'll be top-of-mind in your prospects eyes for very little money. An effective postcard marketing strategy: state your value; repeat it; repeat it again; keep doing it. It's pretty simple. About the Author Larry Baltz runs a company called More Sales - More Profits. He works with small business owners who want to get more clients and sell more products and services. Larry is a Certified Guerrilla Marketing Coach and small business marketing expert. Visit his web site at http://www.moresales-moreprofits.com. ************** If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate. Also, if you would like to be added to my personal mailing list for articles only, terri@seymourproducts.com ========================================== Feature Ad ========================================== Great nature gifts for the Holidays are waiting for you at Molee's Nature Store! http://www.moleenaturestore.com ========================================== eCommerce Tips & Info ========================================== One thing you hear a lot about is making sure your domain name is stuffed with keywords. This can be taken too far. Have you ever seen domains like http://www.jewelry-crafts-gifts-home-decor.com In fact, there are some SEO experts that warn against over stuffing your domain with keywords. Our simple domain of www.seymourproducts.com has nothing to do with ebooks yet we are in the top ten for several different search terms. ************** Get more exposure buy signing guestbooks. Most guestbooks allow you to post your url. Do a search for guestbooks on sites related to yours. Look the site over, and then take some time and leave a sincere message in the guestbook along with your url. Not only can you get more exposure and possibly raise your search engine ranking but it's a good way to network too. I have made several good contacts by leaving messages in guestbooks. ========================================== This ‘n That - A Little Bit of Everything! ========================================== For the sports lover in you! http://www.serioussportsnewsnetwork.com/ How a Superflu is Born http://www.cnn.com/SPECIALS/2007/cold.flu/interactive/superflu/ The Pilgrims made seven times more graves than huts. No Americans have been more impoverished than these who, nevertheless, set aside a day of thanksgiving. * H.U. Westermayer This week's riddle: Color Change What is black when you buy it, red when you use it and gray when you throw it away? Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. To receive this newsletter: Send a blank email to: mailto:subscribe@seymourproducts.com To not receive this newsletter: Send blank email to: mailto:unsubscribe@seymourproducts.com ========================================== Contact Info ========================================== Terri & Terry Seymour Publishers, Business Marketing Bulletin Owners, Seymour Products http://www.seymourproducts.com mailto:terri@seymourproducts.com What judge told his side of Watergate in "To Set the Record Straight"? mailto:terri@seymourproducts.com?subject=answer ========================================== Legal Disclaimer The Business Marketing Bulletin does not make any warranties, express or implied, regarding the use of the links that we provide in our advertising. We don't guarantee the accuracy, completion, usefulness or legality of any advertisements, resources, information, products, services, income processes or programs. We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. ========================================== Answer to riddle: Charcoal! ;-)