========================================== Business Marketing Bulletin ========================================== October 30, 2007, Issue #74 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2007 All Rights Reserved Worldwide ========================================== In This Issue ========================================== 1. Top Sponsor Ads 2. Privacy Policy 3. What's New? 4. Feedback 5. Freebies & Biz Helpers 6. Feature Ad 7. Article: 8 Methods of Adding More Content To Your Site 8. Feature Ad 9. eCommerce Tips & Info 10. This 'n That - Little Bit of Everything! 11. Subscription Management & Contact Info ========================================== Top Sponsor Ads ========================================== Too Busy To Promote? You Need This Now! #1 Membership Site - Autopilot Advertising Saving You Oodles of Time and Money While Promoting Regularly With Little Effort! Check Out This Incredible Value For Yourself: --> http://4u2bn.com/bd24 *************************** VOTE FOR RON PAUL 2008 Congressman Ron Paul’s Voting Record: He has never voted to raise taxes. He has never voted for an unbalanced budget. He has never voted for a federal restriction on gun ownership. He has never voted to raise congressional pay. He has never taken a government-paid junket. He has never voted to increase the power of the executive branch. He voted against regulating the Internet. He voted against the Iraq war. PAID ADVERTISEMENT FROM SNOTBOARDS.COM ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, Another month has come and gone and we again ask ourselves, "Where does the time go?" It seems there is never enough time in any day to do everything that needs to be done. One thing we can do to accomplish more is to "work smarter, not harder!" Go over everything you do in a day and see what actually can be eliminated and how you can save time with each chore. Here are some tips that might help you do that: http://www.webpronews.com/topnews/2004/03/02/tips-for-working-smarter-not-harder http://mobileoffice.about.com/od/tipsfortelecommuting/qt/mngtime.htm Reminder: Next weekend is the time change! In the News Bigger Not Always Better in Social Media http://searchenginewatch.com/showPage.html?page=3627411 New Ebooks this Week: Resell Ebooks Just $1.00 Each! Screensaver Maker Pro (software & scripts) Bee Keeping (crafts& hobbies) Camping..Prepare & Enjoy the Great Outdoors (ent. & leisure) How to Adopt a Baby (children & child care) The eBay Community Halloween 2007 Cookbook (holiday) Fruit Desserts (ecookbooks) Safeguarding Your Family's Health Wealth.....(home & family) Wolf Hunters (classics) Software Designer Pro (software & scripts) Why Start an Ezine (blogs/ezines) Super Affiliate Marketing (int. marketing) 101 Tips to Enhance Your Love Life (romance) Step It Up Unique Marketing Strategies (int. marketing) How to Budget a Family Vacation (travel) Survival Tips for Small Business (online & home biz) 46 Ideas for Your Business (online & home biz) 5 PLR Butterfly Articles (plr articles) Sonic Snooper (software & scripts) In Africa Hunting in Big Game Country (sports) Give-A-Tron (software &scripts) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** eBooks and Ads! With any purchase of $10.00 or more in our ebook store you will also get one free top sponsor ad. But that's not all! You can also pick our three free ebooks to go along with your purchase. So for $10.00, you get 13 ebooks and a top sponsor ad. Just email me your 10 line ad and choice of free ebooks after you order! Thank you. NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer Congratulations to Jo Lynn Francis for being last week's trivia challenge winner. Last week’s Q: Who led the revolt of Roman slaves & gladiators in B.C. 73? Last Week’s A: Spartacus Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $2.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 653 subscribers. ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! Hi, Terri. Thanks for taking so much time answering my questions. The store package you have is great! It took no time at all to get it up and running on my own service. After playing around with the files for a while, I'm thinking I'll be able to do a lot in order to customize the look and feel of it in short order so kudos on a simple, automatic package. It came as a big relief to me to be able to NOT WORRY about trying several other commercial packages when this one was so easy! And the price is hard to beat too! Thanks for this store package! * Mike Thanks for all your great work in the newsletter! * Susie ========================================== Freebies & Biz Helpers ========================================== Submot Your Articles for More Exposure and Better Ranking http://www.ezinevalley.com/ http://www.explorearticle.com/ ****** Free Online Courses including: Search Engines 101 Strategies for Successful Selling on eBay Online Marketing Tips And lots more! http://www.bwcourses.com/all_courses.jsp?bizweekpsession.id=9a1e43a24aad2d9676f7d4891ff1 ****** Free Download: Skalinks Links Management Script v1.5 Link management script with links checking and advanced ads system. http://www.skalinks.com/ ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ****** Free Page Rank Tool http://www.trafficzap.com/getpageranktool.php ========================================== Feature Ad ========================================== 10 years from now you’ll look back and say one of two things “I’m sure glad I investigated and am capitalizing on the natural, safer, e-conscious awareness craze that began back then,” or……….Well, let’s avoid the other option shall we? http://www.scottanddonna.fourpointwellness.com/ ========================================== Feature Article ========================================== 8 Methods of Adding More Content To Your Site by Matt Jackson © 2007 Content is king and your content site is your kingdom. When the adage "content is king" was first coined, the web was, in many respects, a simpler place for Webmasters. Creating a website with ten to twenty pages of keyword rich content would generate excellent search engine results and a mass of traffic as a result. Note that keyword rich has now been replaced by keyword optimized – a subtle difference, but a difference nevertheless. However, the web evolved (difficult to imagine that it's only now considered web 2.0). With the evolution of the web came a much greater demand from web users. Where the static content site was once the epitome of everything good about the Internet, that is less true of the most recent incarnation of the World Wide Web. Your website visitors demand more, but are you able to offer it? We look at various methods of including more content on your website. More Pages OK, we'll deal with the most obvious method first. Add more pages. It's simple and it might be considered old school to many, but it still has a place. The more pages of content you have, the more information you can provide and the more keywords you can target. The math is simple and the technique is devastatingly simple. Try to add new pages for new topics and, if a particular topic looks like being too verbose, split the page down into several parts. Hosting plans usually allow for a lot of disk space so you should have no problems with space limitations in this respect. Content Management Systems are often included as part of a hosting control panel, again making it much easier to add more pages to your website. Add An Article Directory This is a similar approach to adding more pages in many respects except that it allows for a slightly different structure. An article directory is an excellent way to offer visitors more information on the topic of your site. Articles can be categorized, and include deep links to the appropriate pages of your site. Articles are very marketable, in the sense that if they are well written, other websites may be inclined to link to the article or even republish it in full with all links to your site left in place. If you simply want to add more content, and use the resulting pages as online real estate, then you could consider accepting article submissions from other authors and Webmasters. You receive free content while the authors receive exposure. News Section News items related to your industry or even your business can be a good excuse to regularly add content. As a general rule they will contain what will turn out to be reasonable long tail search results and you can optimize the pages. Good news or press releases may be picked up by other industry news sites providing you with more exposure as well as genuinely useful content for your site. Let's not overlook that it's always good to brag. Modesty will not win you customers, so if your business or website achieves something big then brag about it. Inform your customers how they too can benefit and the advantages that your news gives to them. Forums Some believe that the forum is becoming outdated by more modern web 2.0 applications and portals. While this may be true, the forum can still be used to your advantage although only in the appropriate circumstances. Forums provide a means for people to communicate with one another, and if you can create a vibrant and lively forum, you will instantly attract regular visitors. The forum can also be used to direct your website visitors. If there's a particularly hot topic, then link to it from one of your pages. If somebody (even you) posts a particularly beneficial post, then link to it from one or more of your pages. Conversely, you can also point forum readers to the main pages of your site. It is possible, with certain forum applications, to replace all instances of a word with a link to one of your pages – a quick way to flow traffic into your main site. Blogs Who hasn't heard of blogs, right? They caused a huge debate when first introduced. Early bloggers claimed they would be the future of the Internet while more skeptical marketers and Webmasters decided their popularity would dwindle eventually. The former certainly came true and it seems there are blogs everywhere, within every industry, and on every conceivable topic. Blogs have been turned into books, books into blogs. Blogs have even been turned into TV series and, again, vice versa. If you're not blogging then you're not communicating because a blog really does provide a superb way of communicating with your visitors and your customers. And, you guessed it, it allows you to add a lot of good content to your site and will usually draw good search engine traffic for your efforts. Frequently Asked Questions An old favorite of the Internet marketer. The FAQ page serves a number of purposes, but primarily it is used to prevent an excessive number of phone calls and emails with simple questions. An FAQ page can also be used to highlight some of the main benefits of your service or product. For example, if you sell trainers, and deliver them the next day, one of your questions could be: "Q - How long before my Nike trainers are delivered?" "A - We offer next day delivery on all orders placed before 2pm" That's a very simplistic view, but it can help to sell your product. Also ensure that you include some of your more important keywords through the questions and answers. Knowledgebase A knowledgebase is essentially the next step up from an FAQ page. Instead of having a single page with all of your questions and answers you would create an article or short article that concentrates on one question or one tutorial. Once you have built up a good number of these you have an excellent point of resource, a good way to attract visitors, and a method of keeping unnecessary customer communications to a minimum. Feeds RSS and XML feeds are not new, but they are good for adding content to your site. Look for other sites within your industry that offer feeds and embed them into a page or several of the pages of your site. This can help with SEO because the better feeds update regularly and the search engine spiders believe your site content updates regularly. These are just some of the more basic but effective methods of adding more and more content to your website. Anything that enables you to add more words has the ability to help increase traffic and conversions, and provide your customers with an invaluable resource that they will hopefully return to time and time again. If you don't already have a blog, then get one. At least one. You can combine a blog with other methods of adding content. For instance, you can add other people's articles, or your own articles to the pages of your blog. Alternatively, you can use a blog as the news section of your website. They are easy to design and typically very easy to establish and integrate into your website. About The Author WebWiseWords crafts various forms of web content. If you are looking for anything from article writing to blog writing, then visit the WebWiseWords site today. http://www.webwisewords.com/ ************** If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate. Also, if you would like to be added to my personal mailing list for articles only, terri@seymourproducts.com ========================================== Feature Ad ========================================== Cloth Diapers, Blankee, eBooks Galore!( w/resale rights) I have recycled wool diaper covers, AIO diapers, fleece diaper covers, cloth diapers, and wool longies. Cloth Preemie Dolls to represent your preemie or stillborn baby. Nursing necklaces, reminder bracelets, nursing pads, and momma pads! http://www.angelbottomsboutique.com ========================================== eCommerce Tips & Info ========================================== Cool free tool - Headline Analyzer http://www.aminstitute.com/headline/index.htm ****** What Edward Albee play centers on George and Martha, a childless couple? mailto:terri@seymourproducts.com?subject=answer ****** Turn any PDF into a search engine magnet! http://www.strategictraffic.com/7pdfmagnet.html ========================================== This ‘n That - A Little Bit of Everything! ========================================== Includes information on fire safety, the state fire plan, and resource management programs. http://www.fire.ca.gov/ You know you are getting old when it takes too much effort to procrastinate. * Author Unknown Procrastination is like masturbation. At first it feels good, but in the end you're only screwing yourself. * Author Unknown "Black and White and Read All Over." A spoof news site. We need one in a time when most news is bad... http://www.themorningnews.org/ This week's riddle: Words to Numbers Add a few words to this equation to make it true: 1 + 1 + 1 = 1 Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. To receive this newsletter: Send a blank email to: mailto:subscribe@seymourproducts.com To not receive this newsletter: Send blank email to: mailto:unsubscribe@seymourproducts.com ========================================== Contact Info ========================================== Terri & Terry Seymour Publishers, Business Marketing Bulletin Owners, Seymour Products http://www.seymourproducts.com mailto:terri@seymourproducts.com ========================================== Legal Disclaimer The Business Marketing Bulletin does not make any warranties, express or implied, regarding the use of the links that we provide in our advertising. We don't guarantee the accuracy, completion, usefulness or legality of any advertisements, resources, information, products, services, income processes or programs. We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. ========================================== Answer to riddle: 1(foot) + 1(foot) + 1(foot) = 1(yard)