========================================== Business Marketing Bulletin ========================================== January 22, 2008, Issue #85 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2008 All Rights Reserved Worldwide ========================================== In This Issue ========================================== 1. Top Sponsor Ads 2. Privacy Policy 3. What's New? 4. Resource-A-Day 5. Freebies & Biz Helpers 6. eCommerce Marketing Tip 7. Feature Ad 8. Feedback 9. Article: 11 Killer Auto Responder Marketing Techniques 10. Feature Ad 11. This 'n That - Little Bit of Everything! 12. Subscription Management & Contact Info ========================================== Top Sponsor Ads ========================================== Promote your home business for free with WAHM Articles! Start building traffic and generating publicity today. http://www.wahm-articles.com/learnmore.php *************************** Power up your profits with magnetic content that will draw your customers in! Well written content is the key to business success! I offer custom written unique content for your specific needs and "your "personality. No Job too small ! Visit http://conniewhiting.com/ to learn more. Mention this ad with your service request and get 15% off all writing! ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, Last week I asked for help for a fellow marketer and I was very proud of how much our readers actually did help! I received this message from the lady running the firesale: "Shortly after I received it, (The Bulletin) our server started timing out from too much traffic at the same time. I don't think that was a coincidence and only shows how much your readers respect and admire you and I understand why they do." I want to thank you all for taking the time to help a fellow marketer in her time of need. It warms the heart to know how much strangers can come together to make a difference when the chips are down. "Thank you!" In the News Get Personal with Print Marketing http://www.dmnews.com/Get-personal-with-print-marketing/article/104018/ New Ebooks this Week: Resell Ebooks Just $1.00 Each! How to Get Rid of Bed Bugs (home & family) Herbs 101 (yard & garden) Disorders of the Brain (health & fitness) The Essential Guide to Understanding Autism (health) Real World Traffic Strategies (int marketing) 62 Ways to Beat the Gas Pump Monster (cars/driving) The Book of Nature Myths (animals/nature) The Ultimate Karate Bible (self-help) Halloween Crafts Made Easy (holiday/seasonal) 30 PLR Health & Fitness Articles (plr articles) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** For every ten ebooks you purchase, get five FREE! After your order is completed, email with your choices for your free ebooks and I will send you the links. terri@seymorproducts.com Thank you! NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer Congratulations to Chrissi Burrell for being last week's trivia challenge winner. Last week’s Q: What is the warmest continent in the world? Last Week’s A: Africa Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $2.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 803 subscribers. ========================================== Resource-A-Day ========================================== Today's Resource: 5 Design Ideas to Give Your Business Card an Extra Twist http://www.resource-a-day.com/ez8/jan/19.html?Terri Join this program for free and earn money as well as getting resources delivered to your inbox everyday! http://www.resource-a-day.net/member/index.cgi?TerriSeymour ========================================== Freebies & Biz Helpers ========================================== Free ezine to help you learn to be a better salesperson: http://www.salescaffeine.com/ ****** Find out some interresting things about your site like Page Rank Alexa Rating Back Links Yahoo! Search Results http://www.prosperity66.com/investigate/ ****** Free Download: HTML Cleaner HTML Cleaner removes superfluous white space, quotes, comments, and end tags from HTML documents. The result will render identically in a web browser, but is typically 15-20% smaller than the original file. This reduces download time, web page responsiveness, and web server storage demands. http://www.tarma.com/index.htm#/products/hclean/index.htm ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ******* What TV celebrity began show business as a teen runaway, working with the circus as a fire eater? mailto:terri@seymourproducts.com?subject=answer ========================================== eCommerce Marketing Tip ========================================== Offer something for free as a lead-in to your product. If you are selling an ebook on how to sell your home, write a report showcasing some of the information and resources in your ebook. Put the report on autoresponder and write up a few follow-ups. This could attract a lot of people to your ebook that wouldn't otherwise have taken notice. ========================================== Feature Ad ========================================== Are YOUR Ads Making Money? Competition's High but My Prices are Down-To-Earth! Quality, Affordable & Friendly Ad-Writing Services! http://www.freewebs.com/suz1of6/ ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! Love your website. Bought the Herb Book. Very nice. Thank you ! * Clare What can I say... YOU ARE JUST SO WONDERFUL WITH RESPONDING TO YOUR EMAILS...I have been using the internet for 5 years now and this is the first time I've met someone like you, you respond to your emails with lightning speed! What can I say YOU ARE JUST GREAT. EXCELLENT SUPPORT. * Vernalyn ========================================== Feature Article ========================================== 11 Killer Auto Responder Marketing Techniques © 2007 Dan Hatcher Stuck in an auto responder rut? Are you out of fresh ideas? Ever wonder where you can go next with your auto responders. Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. It's easy to get stuck in a rut with only your initial set of e-mail touches going out regularly? Get out of the rut with some of these ideas for auto responder improvements. Here are 12 customer building strategies. Top sales pros confirm that on average, it takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it's generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services. Do the Two-Step! What would happen if you combined both of these powerful ideas? An electronic two-step so to speak. Try these two-step tips: 1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces. 2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and/or PDF to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above, monthly updates, announcements of new sales and products/services, and a request for referrals. Ezines Book Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your autoresponder announcements for each issue and with an informational series to announce your monthly eZine to new prospects. Other Good Things You Can Do With An E-Zine 1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in pdf files for quick, easy download. 2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder. Sometimes visitors don't have enough time read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline. 3. You could offer your eBook via an auto responder. Often your visitors won't have to download it or have the software to read it right away, so this way they can take it "to go". 4. For a handy and nice legal touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc. 5. Publish free reports to send via your auto responder. The reports should be related to your business or web site and contain info, ads and links to your sites. People love getting freebies. 6. Collect vital customer satisfaction information by publishing a survey. Send this to via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site. This type of information will help you understand their needs, wants, likes and dislikes better. 7. Instead of answering each customer question that is e-mailed to you, publish "Frequently Ask Questions" and make them available via auto responder to those who sign up. This also saves you time and reduces support headaches. 8. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few. And set up an auto responder form that invites visitors to receive a complete list. This way you can give them a power-packed list; it's more effective to include all of them. Mix and match. Change your auto responder strategy to change your auto responder results! So why not improve your closing ratio and reach out even farther at the same time? Do the two-step! In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can provide more ways to grow your business than you can shake a mouse at! About the Author: Dan is a veteran internet marketer having spent the last 11 years making his living by driving prospects to his website. If you've been looking for a way to earn your living on the internet, Dan and his team of internet marketers may be able to help. Go to Dan's website and punch your Ticket To Wealth. http://thebigticket.info ************** If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate. Also, if you would like to be added to my personal mailing list for articles only, terri@seymourproducts.com?subject=article-list ========================================== Feature Ad ========================================== Need a website but don't have the budget for a webdesigner? Try Netstudio7.com site builder! You can build a site with setting up a hosting account at Netstudio7.com. The site builder plans start at $14/month and domain name is included for FREE! Visit www.netstudio7.com and test out the site builder here: http://sitebuilder.websitewelcome.com/Wizard ========================================== This ‘n That - A Little Bit of Everything! ========================================== At our 21 facilities in cities throughout the United States, Canada, Guatemala, Honduras, Mexico and Nicaragua, Covenant House helped over 65,000 homeless kids in 2007. http://www.covenanthouse.org/ The difficulties of life are intended to make us better, not bitter. * Author Unknown Funny New Year's Resolutions http://www.hereinreality.com/resolutions.html This week's riddle: English Lesson Find an English word which is singular, add an "s" and it becomes plural, and add another "s" it becomes singular again? Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. To receive this newsletter: Send a blank email to: mailto:subscribe@seymourproducts.com To not receive this newsletter: Send blank email to: mailto:unsubscribe@seymourproducts.com ========================================== Contact Info ========================================== Terri & Terry Seymour Publishers, Business Marketing Bulletin Owners, Seymour Products http://www.seymourproducts.com mailto:terri@seymourproducts.com ========================================== Legal Disclaimer The Business Marketing Bulletin does not make any warranties, express or implied, regarding the use of the links that we provide in our advertising. We don't guarantee the accuracy, completion, usefulness or legality of any advertisements, resources, information, products, services, income processes or programs. We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. ========================================== Answer to riddle: There are actually 3 correct answers: Care(s)(s). Prince(s)(s). Bra(s)(s).