========================================== Business Marketing Bulletin ========================================== January 1, 2008, Issue #82 Terri Seymour, Publisher http://www.seymourproducts.com mailto:terri@seymourproducts.com © 2007 All Rights Reserved Worldwide ========================================== In This Issue ========================================== 1. Top Sponsor Ads 2. Privacy Policy 3. What's New? 4. Feedback 5. Freebies & Biz Helpers 6. eCommerce Marketing Tip 7. Feature Ad 8. Resource-A-Day 9. Article: Successful Internet Marketing Without Search Engines 10. Feature Ad 11. This 'n That - Little Bit of Everything! 12. Subscription Management & Contact Info ========================================== Top Sponsor Ads ========================================== Immediate openings for top sponsor ads! Order now and reserve your date for the New Year! http://www.seymourproducts.com/newsletter/advertise.shtml *************************** Free Download - eBay Workshop Collection The workshop titles included in the ebook are... *From Hobby to Home Business *How to Compete in a Crowded Market *Understanding the Basics to Importing Physical Products to Sell.........and much more! You can download it for free here: http://www.worldwidebrands.com/wwb/kh_freeebookWorkshops.asp?kbid=1028 ********** ATTENTION ********** You are receiving this newsletter because you subscribed to it. As a subscriber you have acknowledged that there will be both in-house and third party advertising as part of our content. This allows BMB to remain free. If you would like to be removed from this list, please see instructions at the end of this newsletter. Seymour Products values your privacy. http://www.seymourproducts.com/privacy.shtml Seymour Products is hosted by ICDSoft Hosting. No set-up fees, 1000 MB of space, $72 per year, plus numerous features! Incredible support system...minutes, not hours! You have a bigger plan option as well. http://www.icdsoft.com/?aff=terriseymour ========================================== What’s New? ========================================== Hello everyone and welcome new subscribers, I would like to thank you all for being here to welcome in 2008 with us. Now that the holidays are over it is time to get back to business. That is not always so easy. This article of mine gives you some tips and ideas for getting a fresh start, getting back your focus and boosting your business! http://www.seymourproducts.com/articles/back-to-business.shtml Let's all make this our greatest year ever!! ;-) In the News 2007: The Year That Search Grew Up http://searchenginewatch.com/showPage.html?page=3627989 New Ebooks this Week: Resell Ebooks Just $1.00 Each! The Book of the Dead (ghosts & unknown) Christmas on the Grill (ecookbooks) A Book of Natural History (education & homeschool) Music Notation & Terminology (music & dance) NEW 75 Money and Investing PLR Articles (plr articles) The World's Great Men of Music (music & dance) How to Teach Religion (religion) How to Cook & Use Rare Vegetables & Herbs (ecookbooks) eBook of Culinary Herbs: Cultivation, etc. (yard & garden) eWriter Pro (software & scripts) Into the Jaws of Death (education) Piano & Song (music & dance) Favorites Flusher (comp & internet) The List Building Bible (blogs/ezines) Hunting with Bow & Arrow (sports) Dogs and All About Them (pets) 99 Windows XP Performance Tips (computer & internet) 101 Tips for Writing Great Headlines (int marketing) Myths & Legends of Ancient Greece & Rome (education) Selling Principles: 100 Super Success Form. (int. marketing) http://www.seymourproducts.com/ebooks-resell **Weekly Subscriber Special** Happy New Year 2008 Our special this week is "Have One On Us" With every order of 5 ebooks or more, pick one you would like on us. Buy 15, get three free and so on. Just let me know which ones you would like for free! Offer good through Jan. 4, 2008! NOTE: New eBooks listed above are not eligible for Weekly Subscriber Specials. Join the Seymour Products Trivia Challenge! Find the hidden trivia question and be the third person to send in the correct answer for a free feature ad in next week's issue of the Business Marketing Bulletin. Send your answer to mailto:terri@seymourproducts.com?subject=answer Congratulations to Sue (Sam) Knight for being last week's trivia challenge winner. Last week’s Q: What singer paid a $240,000 ransom to free his kidnapped son? Last Week’s A: Frank Sinatra Join in the fun and try to win a free feature ad. Good luck all! If you know anyone who could benefit from this ezine, please feel free to forward them a copy in its entirety. Thank you. If you would like to advertise in the BMB, please visit: http://www.seymourproducts.com/newsletter/advertise.shtml for more information. Advertising prices are as low as $2.00. I am also looking for ad swaps from other ezine publishers. BMB goes out to 740 subscribers. ========================================== Feedback ========================================== Please send in your comments, suggestions, questions, etc to mailto:terri@seymourproducts.com?subject=feedback We appreciate all feedback, good or bad! Thanks so much, Terri. You’ve been a helpful mentor to this WAHM! * Lisa of http://www.hgpgal.com/ I like your site and expect to be buying some of those packages. Your prices are excellent! Perhaps we can do some cross-promos. *Stan of http://www.myownezine.com ========================================== Freebies & Biz Helpers ========================================== Free Blog Review & Exchange Service http://www.reviewback.com/ ****** Free Tutorial: How to Write a Brochure That Sells http://adcopywriting.com/Tutorial_7_Brochures.htm ****** Free Download: Diagram Designer Simple vector graphics editor for creating flowchart, diagrams and slide shows. http://logicnet.dk/meesoft/DiagramDesigner/ ****** Write Better Ads - Do It Free! http://www.WriteBetterAds.com ========================================== eCommerce Marketing Tip ========================================== Don't let people take time to "think" about ordering. Put up a deadline and create a sense of urgency so they order NOW. Offer a special discount or free shipping for a limited time. For example: Order before Jan. 5 to get your 25% discount! ========================================== Feature Ad ========================================== Are YOUR Ads Making Money? Competition's High but My Prices are Down-To-Earth! Quality, Affordable & Friendly Ad-Writing Services! http://www.freewebs.com/suz1of6/ ========================================== Resource-A-Day ========================================== Today's Resource: Videos are the New Selling Medium http://www.resource-a-day.com/ez/dec/4.html?Terri Join this program for free and earn money as well as getting resources delivered to your inbox everyday! http://www.resource-a-day.net/member/index.cgi?TerriSeymour ========================================== Feature Article ========================================== Successful Internet Marketing Without Search Engines by Bill Platt 2007 Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine optimization (SEO). The SEO guys are rolling in their Ferrari's as you read this. I would have said that the SEO guys are rolling their graves, but they are not dead, yet. There Can Be Only Ten How many web pages will be listed on page one of the search results at Google? How about on Yahoo or MSN? That is right; there can be only ten web pages listed on page one of the search results. According to the Internet Archive (http://www.archive.org), there are currently 85 billion web pages on the Internet. But, if you have ever used the Wayback Machine at the Internet Archive, then you know as I know that they have not archived everything that is out there, so that 85 billion number is actually smaller than the real number of existing web pages. With only ten listings on page one of the search results, there are going to be a lot of disappointed people in the world. They cannot all be on page one of the search results. First Things First Search engine optimization is an expensive undertaking, so it should never be taken lightly. I talk to people everyday who are building their first website for the very first time. These folks, bless their hearts, know just enough about Internet marketing to blow their savings on a website that may or may not deliver a profit to them. There are steps that people should take when they start their website, and SEO is not one of those first steps. Here is a checklist of steps that the new Webmaster should use in the development of his or her website: Step One: Select the products or services that the website will sell. Step Two: Determine if there is a market for what will be sold. Step Three: Analyze the competition and determine the competition's weaknesses. Competition is about building a better mousetrap or reaching customers that another might be under serving. Step Four: Build the website to sell the chosen products or services. Sales conversion is the most important element in any successful business model. Step Five: Run test advertising to figure out what will generate traffic to your website, and more importantly, to figure out what one needs to do in order to sell goods and services. Testing And Tracking Advertising Results Is Essential I sold advertising in my newsletter to a guy one time. He paid a nice fee to have his advertisement run in my newsletter, but he did not invest any money in writing or testing his ad first. The advertisement itself was written very badly. I asked him if he would like to tweak his advertisement before I ran it in my newsletter. He said he did not car e what the ad looked like. He just needed me to run his ad. I offered to rewrite his ad for him to enhance his chances of getting traffic from my newsletter. He agreed and I did. As the newsletters I subscribed to began rolling in the following week, I noticed his bad advertisement ran in dozens of those newsletters. I asked him later about his results, and he said he had spent $10,000 running that advertisement and closed four sales at $25 each. He spent $10,000 to make $100. Needless to say, his website closed down just a couple months later. The problem was clearly his ad, but his website may have contributed to his lack of sales conversion. Starting Small Serves A Very Real Purpose As we saw with the guy who spent ten grand to make $100, starting small would have been beneficial. It is all a matter of figuring out how to get traffic to one's website and more importantly, how to convert traffic to sales. One should start small with his or her advertising to find the ad formula that will actually deliver traffic to the website. Once the traffic is coming to the website, the webmaster needs to tweak his or her sales copy to make sure that the copy will close enough sales to justify the expense of a large advertising run. SEO should be treated the same way. By using Pay-Per-Click advertising (PPC), a webmaster can get an idea as to which keyword phrases will actually generate traffic to a website, and with the right analytical software, the Webmaster can determine which keyword phrases generate clicks that will lead to a sale. Google Analytics is a good program to help webmasters figure this out and it is free, but it has its shortcomings. Popular paid programs include: * OpenTracker.net * KeyTrail.com Another two-dozen web analytics applications are reviewed at Cumbrowski.com . SEO campaigns should never be undertaken until one knows exactly which keywords will actually generate sales for a website. To do otherwise, one runs the risk of optimizing a website for keywords that will not help the website convert traffic to sales. Advertising Lessons Learned While testing your advertising and your PPC advertising, a few very important lessons can be learned. First, you learn how to tap into the Law Of Attraction to bring people to your website. You learn what keywords you should target, if you decide to optimize your website. You learn how to track your successes and your failures with your website analytical software. And finally, you learn to tweak your website for the purpose of increasing your sales conversion. All are very important lessons, because each will contribute to how much money can be earned from a website. Building Links Is Not About PageRank If you remember, the title of this article is, "Internet Marketing Without Search Engines." That should imply that this article is not about getting good rankings in Google. By extension, the title should also imply that what I am telling you has "nothing" to do with PageRank. The fact is that every person using the Internet is clicking on links to take them from one website to another. Some links are in emails; others are in paid adverts on websites, or in informational web pages. Even social bookmarking websites have links to other web pages. Building links to your website is about getting your sales message, with its accompanying link, in front of the people most likely to buy what you are selling, in a way that encourages your potential customer to click your link and visit your website. Once you understand who your customers are & where you might be able to reach them, then you will know what steps you need to take to get your link within reach of their mouse. You may need to buy advertising at that location. You might be able to write an article to give to them, in exchange for a link to your website. You might be able to participate in the website's forums and leave a breadcrumb trail of links for your potential clients to find. You can even create social bookmarks that will point to your website or to a page that points to your website. The goal of linking is to give your potential customers more ways for them to find your website. An Ironic Twist To This Tale Although this article is about thriving on the Internet without relying on search engines, any person who undertakes linking for the sake of attracting customers will find their websites climbing in the search engine results, due to all of those links on targeted and relevant websites pointing to their own website. Imagine that --- a link that will attract and deliver potential customers to a website AND influence how well a website might rank in the search engines. About The Author Bill Platt has been writing reprint articles for the promotion of his websites since 1999, and now he has written an ebook to share what he has learned. His book is called, "Article Marketing For Traffic, Sales and Profit" Included in the book are many examples and the Five Essential Elements Of Creating A Successful Article. To learn more about Bill's business, visit http://thePhantomWriters.com ************** If you would be interested in any of my articles for reprint or reference you can see the complete list at http://www.seymourproducts.com/articles/index.shtml Feel free to use any of the articles you feel are appropriate. Also, if you would like to be added to my personal mailing list for articles only, terri@seymourproducts.com What three Monopoly properties are green? mailto:terri@seymourproducts.com?subject=answer ========================================== Feature Ad ========================================== Earning $3,000 the last two months, TriBlaster got me OUT OF DEBT! We ALL need it & with 100% Reseller Rights you can Start 2008 in Profit! http://tinyurl.com/2rm4se ========================================== This ‘n That - A Little Bit of Everything! ========================================== How to Reorganize Your Life After the Holidays http://www.ehow.com/how_135331_reorganize-life-after.html 20 Ways to Lose Weight After the Holidays http://www.rd.com/content/20-ways-to-lose-weight-after-the-holidays/ A happy New Year! Grant that I May bring no tear to any eye When this New Year in time shall end Let it be said I've played the friend, Have lived and loved and labored here, And made of it a happy year. * Edgar Guest We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day. * Edith Lovejoy Pierce This week's riddle: New Year's Riddle You're driving a car at a constant speed. On your left is a curtain. On the right, a giant fire truck is driving alongside you at the same speed. In front of you is a gallopping pig that won't let you pass. A helicopter is chasing you from behind. What do you do? Answer at the end of the ezine. ========================================== Subscription Management ========================================== Subscriptions to this weekly ezine are free. To receive this newsletter: Send a blank email to: mailto:subscribe@seymourproducts.com To not receive this newsletter: Send blank email to: mailto:unsubscribe@seymourproducts.com ========================================== Contact Info ========================================== Terri & Terry Seymour Publishers, Business Marketing Bulletin Owners, Seymour Products http://www.seymourproducts.com mailto:terri@seymourproducts.com ========================================== Legal Disclaimer The Business Marketing Bulletin does not make any warranties, express or implied, regarding the use of the links that we provide in our advertising. We don't guarantee the accuracy, completion, usefulness or legality of any advertisements, resources, information, products, services, income processes or programs. We disclaim any responsibility and/or all liability arising out of, or relating to, any item listed in this ezine, and/or websites. ========================================== Answer to riddle: You get off the merry-go-round and make a new year's resolution to drink less.